Digital marketing & sales toolkit for galleries

Nov 19, 2019

claire

Blog

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The days where art galleries could rely on offline sales and marketing tactics are long over. You only have to glance over Instagram to find a plethora of art galleries doing an amazing job of finding new audiences for themselves and the artists they represent. In such a busy and bustling marketplace, how can art galleries stand out without breaking the bank (or their dignity)?

Similarly, we’ve often been asked to recommend exciting new tech start ups in the art world. So in this blog post, we’ll be killing two birds with one stone, by giving you a non-exhaustive list of exciting digital tools and resources. These vary from gallery-specific to more general apps, but they all have one thing in common. Used well, they could help give your gallery the edge.

 

Marketing

Anchor

Podcasts just keep on getting more popular year-on-year, which is why I had to include a podcast editor on this list. Anchor is an all-in-one platform where you can create, distribute, and monetize your podcast from any device, for free. Anchor makes it easy to invite anyone to record with you – multiple people can join at a time, and they can be in any country in the world, as long as they have the Anchor app installed. Easily distribute your podcast to every major podcast platform, including Apple Podcasts, Google Podcasts, and Spotify. 

Use Anchor’s recording tools on mobile (iOS and Android), iPad, or desktop web to easily record your voice with no extra equipment required.The Anchor episode builder helps you craft your episodes using a visual list of segments, no editing required. Record, add other types of audio (like transitions or voice messages from your listeners), rearrange your segments however you want, and you’re done. There’s never been a more intuitive way to build a podcast episode. Everything you need to make your podcast sound great is in the app. No tutorials required.

Art Frankly

What is marketing if not building a community? Art Frankly is a platform for the international art world to post jobs, find spaces and discover new opportunities while building an online professional presence. Art Frankly is the most democratic and transparent jobs and resources database for the art world today. Find a job, meet the right applicant, scan art world news, or even lookup an individual’s past work experience. Art Frankly serves all facets of the arts industry – whether you are an artist, curator, researcher, gallerist, student, handler, or are simply curious to learn more about the intricacies of the art world, we invite you to join our growing community.

Artivive

Intriguing your prospects has never been easier! Artvive is the augmented reality platform for art. This new technology allows artists to create new dimensions of art by linking classical with digital art. The digital layer opens the doors to a whole new world of possibilities. Artists can take visitors on a journey in time and explain what lies behind, enhance the artwork or tell a story. This new world can be unlocked by any smartphone or tablet and offer an extended and emotional experience.

Artivive

Artlogic

Artlogic is a long-established art technology firm working with hundreds of galleries, artists and collectors worldwide. They provide beautiful websites, a fully featured inventory management system, an iPhone and iPad app, and a mailing system, all of which integrate seamlessly with one another.

ArtMo

Networking is a key part of marketing, so this social media platform is made for art galleries. ArtMo is an open platform for art-lovers, artists, galleries, collectors, universities and anyone who is involved in the art world in some way.

Artmyn

Artmyn revolutionizes the way Fine Art can be streamed and experienced online, from any mobile device and using any modern web browser. Their technology generates interactive 5D images and movies, providing an emotional experience on screen. The scanning process also extracts the DNA of an artwork by acquiring its unique features – a first scan generates a file allowing for any damage or modification to be automatically detected during subsequent scans, easing the authentication process. Artmyn uses 5D technology to create different products, such as Interactive Guided Tours, E-Catalogues and immersive 5D online art viewers

Lumen5

Lumen5 transforms your blog posts into social media-ready videos in just a few minutes. Powered by AI with a large bank of images, videos and templates, you can create videos for free to promote your events and exhibitions without any editing skills. 

Lumen5 blogs into social media videoRev

If you’ve created some wonderful podcasts or videos, then you might want to turn them into blog posts. Rev is a great tool for quickly transcribing or adding captions to videos. Turnaround is as fast as 2-5 hours, and tends to cost around $1 a minute. Click the link above for a $10 coupon to try it out (that’s 10 free minutes of captions or transcriptions).

Pre-Sales

Articheck

Well, we’re biased of course, but we had to include it! Articheck is the new industry standard for condition reports, helping galleries handle loans, international art fairs and new shows across multiple sites with ease. A big deterrent to online sales of artwork is not being able to see the object in person. This is where we believe that Articheck is an invaluable tool, as the condition reports will help inform prospective buyers about the history of movement, sale and condition of the object. Check out the video below to see how easy it is to create a condition report (you can also do this from your phone or tablet using the iOS or web app).

Tagsmart

Tagsmart is a provenance solution, stamp work with a DNA tag, certificates of authenticity, and a provenance platform. Their provenance platform enables artists, galleries, agents and collectors to catalogue artworks, build provenance history, issue market-leading, secure Certificates of Authenticity and submit artworks to online retailers for sale.

Sales

ArtMoney

Art Money empowers people to buy art, supporting artists, galleries and a sustainable creative economy. In other words, it makes your gallery’s artwork affordable to collectors. The gallery is paid within 10 days of the sale, whilst the buyer pays 10 times over 10 months with ArtMoney taking the credit risk. It’s a win-win situation for both the buyer and the gallery.

ArtMoney digital sales gallery

Artsper

Artsper is a European platform for online contemporary art sale. Their platform provides access to a large catalogue of contemporary artworks from the best galleries around the world. Discover works by world renowned artists (Banksy, JonOne, Andy Warhol), as well as by young emerging talents. Works range from £100 to over £100,000 and they offer a variety of mediums including painting, sculpture, photography, print and mixed media.

 

What else would you include in your digital marketing & sales toolkit for art galleries? We’re always excited to find out about new resources and tools! 

 

Post by Claire

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